Saturday, June 11, 2011
There is a 100/10/1 "rule of thumb" with social services. 1% will create content, 10% will engage with it, and 100% will consume it. If only 10% of your users need to log in because 90% just want to consume, then you'll end up with the vast majority of your users in the logged out camp. Don't ignore them, build services for them, and you can slowly but surely lead them to more engagement and potentially some day into the logged in camp.
Tuesday, January 25, 2011
Well my last post made a liar out of me, but I'm back! Better late than never, right?
Not Martha might not agree with that last statement. She was a speaker at the Harder Better Faster Stronger Blogging panel at Alt Design Summit & is also one of my long-time favorite bloggers. This chick knows a thing or two about blogging & I certainly respect her work.
I did not have the privilege of attending Alt Design Summit or the Harder Better Faster Stronger Blogging panel, but lucky for us, Not Martha was kind enough to give us a recap of some of her favorite online tools:
- Skitch for screengrabs. Allows you to made edits and draw on top of the image. Jing is another screen capture tool.
- Outbrain for related posts. Works with many blogging platforms, gives you stats on what posts are getting the most attention.
- Evernote for organization. Can organize and sort your information from mobile devices as well. Allows you to save text, images, links and audio notes.
- Pinterest for sourcing and inspiration. Community currated and full of pretty stuff.
- Squarespace for blogging. Allows for non-coders and coders alike to have lots of control of the look. (Full disclosure, Squarespace sponsored the panels. Fact, the Alt Summit website was created and is hosted on Squarespace.)
- Google Alerts to let you see what others might be saying about your site. Sends emails periodically or collects the alerts in a feed. You can monitor any search term.
- Mention Notifier to keep up with Twitter mentions. Sends you an email or text message any time you are mentioned on Twitter, works with any search or hashtag you'd like.
- Zinio app for reading magazines. Lets you read all your magazines on your iPad or iPhone.
- Twitter, obviously. Tweetdeck and Hootsuite were the favorites for the many ways you can sort and organize multiple accounts and searches.
- Photoshop actions for quick image preparation. Setting up your own actions means a photo can be ready for your blog in one click. You can also download actions created by others to get some very pretty looks going on.
- Instapaper to read things later. Saves a long form article in a very readable format and lets you read it later on computer or iPhone, downloads it so you can read when offline (hello air travel).
- Flickr for photos. You can store, share and sort your photos, as well as use search with Creative Commons licenses if you need to find something specific. I've been using it for years and people still regularly find my blog from a photo they saw shared on Flickr.
- RSS Reader to keep you organizes. Google Reader is the favorite choice. Use Helvetireader for a minimalist skin and Feedly provides a magazine like layout.
I've used quite a few of these tools (most notably are: Pinterest, Evernote, Twitter & RSS Readers), but I'm dying to test out some new tools like Skitch & Instapaper.
Big thanks to Not Martha for sharing!